Twitter as an Internal Business Communications Tool?

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After teaching my seminar on Facebook and Twitter at the We Mean Business Expo last week, somebody emailed me this question:

Hi Seth,

I wanted to thank you for the wonderful workshop! I learned a lot and you made it easy to understand the information, to digest it and, to boot, it was fun.

I have a question for you: Is it possible to open an account with Twitter for a group? We would like to communicate/tweet among ourselves, privately. Can all of us use just one name, the same name together?

Here was my reply:

Thank you for coming to the seminar. I am glad you found it useful.

If you are looking for a tool to use among your co-workers that nobody else can see, I recommend trying Yammer.com. It is specifically designed for business looking to conduct their internal affairs.

On the other hand, if you are looking for a public Twitter stream (for the world to read) that multiple people in your company can post to, I’d suggest setting up a Twitter account and integrating it with CoTweet, which is a great management tool. You can setit up so there are multiple administrators for one Twitter username.

I will be giving a full seminar Friday morning at the RIEDC. I hope this helps. Please let me know if you have any other questions!

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