The radio industry has seen a lot of change since I first entered it two decades ago. Some of the changes have come from within the industry: PPM. Satellite radio. The rise and fall of shock jocks. Etc.
But many of the changes have been driven by new technologies outside of the industry: Smartphones. Tablets. Social networks. Search engines. Streaming video. Podcasts. And more.
The game has changed.
And it’s up to you to figure out how stay competitive.
It’s about the technology
Many people say that radio’s content needs to evolve in the face of these new technologies. Some will tell you that radio needs “tighter playlists and less jock talk.” Others will reminisce about the virtues of “live and local” air talent. And everybody will tell you that you need to think “outside of the box.”
My fundamental belief is this: You can’t solve a technology problem with content.
I don’t care how great your movie is, it’s not going to revive the videocassette. By the same token, you’re not going to get people to spend less time on YouTube by altering your playlist. If you want to stay competitive, you’re going to have learn how to use these new technologies.
That’s where I come in.
Seth is one of the best I’ve had the pleasure of working with…and I have worked with some legendary programmers.
—Nik Carter, Host of VH1 Classic’s On Tap
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Here’s what I don’t do:
I don’t do big research studies. I don’t call people to ask them about their listening habits. My work never includes a margin of error. I don’t draw a lot of pie charts. There are a lot of consultants who do this, and they are very good at it. It’s just not my thing.
- I do not talk a lot about content. Chances are, you are already producing good content. So I’m going to focus on finding new ways to deliver that content to your audience. (Hint: We’re going to use the internet.) This means that I won’t talk much about which songs you should play or which bits your morning show should do. I assume you’ve already got this covered.
- I don’t make vague pronouncements. Yes, you should pay attention to your “mobile strategy.” You should find “new ways to engage your audience.” And you should dabble in “disruptive innovation.” I’m not going to say these things because I assume that you already think them. You just need somebody to show you how.
Here’s what I do do:
- I develop online strategies for radio stations. I’ve been a jock and a program director, so I could easily dispense advice on airchecking or live broadcasts or cool promotions. But these aren’t the pressing issues for most radio professionals today. It’s the internet. You recognize that the web is a monumental force; you know you need a nuts-and-bolts strategy to harness that power; but you don’t know where to start. I’m here to show you.
I give practical, actionable advice. My goal is to give you step-by-step directions that are easy to follow. I will include, whenever possible, links, screenshots, and videos to help you with the process. My hope is that you will see real results in your workflow in a short amount of time.
- I speak your language — and theirs. Let’s face it, it’s hard to find a guy who can talk about both TSL and SEO. I’m going to help you understand what these new online concepts mean and, more importantly, how they can have a real impact on your radio station.
- I work with both on-air talent and radio programmers. I’ve worked on both sides of the aisle. I’ve broadcast live from the Howard Stern studio at K-Rock, and I’ve booked bands for my station’s holiday concert. So whether it’s interviewing artists or scheduling music logs, I know what you’re going through. And I can help.
I show you how to use a lot of inexpensive (or free) small business tools. We’re not all working for big corporations, and even if we are, big budgets are a thing of the past. So I’ll show you how to get results with tools that are inexpensive but very effective.
Here’s What Other Radio Folks Say…
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Who is Seth Resler?
I am the Digital Dot Connector at Jacobs Media, where my job is to help radio stations with their online strategies. I am a 20-year broadcasting veteran. I have years of experience both on the mic and behind the programming desk.
- New York City (WXRK)
- Boston (WBCN)
- Seattle (KNDD)
- St. Louis (KPNT)
- San Jose (KEZR)
- Providence (WBRU)
- I have worked at legendary stations in:
In 2006, I left full time radio to enter the new world of online marketing. I returned to Silicon Valley, where I honed my internet skills:
- Social Media
- Content Marketing
- Search Engine Optimization
- Lead Generation
- Usability Testing
- And More
But my brain is still wired like a radio guy.
Once you get the radio bug in your bloodstream, it’s hard to get out. I found myself drifting back towards podcasting and online broadcasting. Before I knew it, companies like TuneIn were asking me to consult for them. So I did. And I spent a lot of time figuring out how these new technologies apply to the world of audio content.
Now I’m going to share what I’ve learned with you.