Last fall, I hosted a panel discussion on podcasting at Nielsen’s Audio Client Conference. Mathilde Piard of NPR was one of my panelists, and offered great insight into the organization’s podcasting strategy.
I was invited to take part of Podcasters Roundtable discussion on podcasting hacks — tricks to make your podcast production process faster and easier.
Wrangling your radio station’s digital strategy can be a daunting task. Where do you start? This simple first step will launch you on your way.
Radio broadcasters often talk about the importance of being “live and local.” But how do you do that on the web? Here’s one way.
Comedian Paul Fragomeni talks about the evolution of podcasting and its impact on stand up comedy.
As radio broadcasters turn their attention to podcasting, there’s a debate brewing over the metrics. Here’s what you need to know.
For decades, radio stations have generated sales leads by prospecting. Theres a better way. Start by hiring a Lead Generation Specialist.
When Mignon Fogarty launched the Grammar Girl podcast, she had no idea how successful it would become. Hear her story.
Radio emerged when it was hard to produce and distribute good content. Now that there’s an abundance of quality content, it’s time to rethink that model.
Want to know more about the world of podcasting? Read my interview with Rob Greenlee, who’s been involved with the medium for over a decade.
When should broadcasters think about spending money on online advertisements like Google Adwords or Facebook ads?
Alan Cross runs a fantastic blog called A Journal of Musical Things! Here are four things your radio station can learn from it.
Ray Ortega, founder and co-host of the Podcasters’ Roundtable podcast, talks about what he’s learned in his years of podcasting.
Here’s why it’s so important for radio stations to segment their email list and send targeted emails, especially as advertisers focus on reaching not just a lot of consumers, but the right consumers.
Amazon has introduced devices that let you easily re-order household items. Here’s how it could impact radio, and what the industry needs to do about it.
The Slate Political Gabfest has been going strong for over ten years. I talked to co-host David Plotz about the secrets to its success.
To successfully draw people back to your website from social media and search engines, you need to have compelling blogpost headlines. Learn more.
Todd Cochrane of Blubrry and Rob Greenlee of Spreaker invited me on their New Media Show to discuss commercial radio’s embrace of podcasting.
I write a weekly column for All Access about internet strategy for radio stations. Here’s a list of my best columns from 2015.
Hear my interview with syndicated morning radio host Bubba the Love Sponge backstage at the 2015 Worldwide Radio Summit.