Radio has a habit of airing content and then moving on to the next thing. But radio stations can get more mileage out of their evergreen content.
When a core artist releases a new song, it’s the kind of event that your station wants to wrap itself in. How well is your station using the internet to do that? Find out!
Help a Reporter Out (HARO) is a great service that radio stations can take advantage of. Stacey Miller, the Senior Manager of Journalist Community Engagement at HARO explains how.
If you’re a radio geek like me, you’ll want to hear this conversation between two of the best interviewers in the business: NPR’s Terry Gross and WTF’s Marc Maron.
I’m thrilled to let you know that I will be joining the team at Jacobs Media as their new Digital Dot Connector. So…what’s a Digital Dot Connector?
I recently attended the 2015 New Media Expo, which was part of the National Association of Broadcasters conference in Las Vegas. I took a lot of notes via Twitter. Here they are…
Blogging matters. And nobody is better equipped to do it for your radio station than your airstaff. Here’s why.
Building a text message list isn’t crucial for most companies, but it is for radio broadcasters. Here’s why.
Text messaging is one of the most powerful tools in a radio station’s marketing arsenal. So what should you look for when choosing a bulk text message service?
Traffic reports are one of those things that commuters don’t care about until they do, and then they can’t find them anywhere. Has GeoTraffic fixed that?
I could tell you, but then I’d have to get somebody else to volunteer to kill you.
I’m introducing a series of free webinars designed specifically for radio broadcasters. In just 20 minutes, you can learn how to use the internet to grow your audience.
I will be at the New Media Expo in Las Vegas on April 13-16 and the Worldwide Radio Summit in LA on April 22-24. And I love meeting new people!
Radio stations need to be producing more online content then ever. How do you do that with limited staff? Get your audience to help! Here’s how…
The online strategy that companies all over the world are using to sell their products can also help you grow your radio station’s audience.
Pop-up ads are evil. Never put them on your radio station’s website. Except in this one case.
Hint: You’ve probably used it recently.
This radio station’s website header is better than yours. Here’s why…
Your radio station’s online presence has all sorts of things to offer listeners. But it provides next to nothing for clients and potential clients. Why?
Every programmer wants to know how to use the internet to increase their radio station’s ratings. But it’s not an easy feat. Here’s why…