When should broadcasters think about spending money on online advertisements like Google Adwords or Facebook ads?
Alan Cross runs a fantastic blog called A Journal of Musical Things! Here are four things your radio station can learn from it.
Ray Ortega, founder and co-host of the Podcasters’ Roundtable podcast, talks about what he’s learned in his years of podcasting.
Here’s why it’s so important for radio stations to segment their email list and send targeted emails, especially as advertisers focus on reaching not just a lot of consumers, but the right consumers.
Amazon has introduced devices that let you easily re-order household items. Here’s how it could impact radio, and what the industry needs to do about it.