As radio broadcasters turn their attention to podcasting, there’s a debate brewing over the metrics. Here’s what you need to know.
Articles for Radio Programmers
Practical tips and internet strategies to help you take your radio station to the next level.
For decades, radio stations have generated sales leads by prospecting. Theres a better way. Start by hiring a Lead Generation Specialist.
When Mignon Fogarty launched the Grammar Girl podcast, she had no idea how successful it would become. Hear her story.
Radio emerged when it was hard to produce and distribute good content. Now that there’s an abundance of quality content, it’s time to rethink that model.
Want to know more about the world of podcasting? Read my interview with Rob Greenlee, who’s been involved with the medium for over a decade.