Podcasters face two big challenges: Building an audience, and generating revenue. But radio stations are perfectly positioned to take on those challenges.
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After producing over 100 podcast episodes, I’ve learned a lot, including why radio stations are perfectly positioned to take advantage of podcasting.
Radio stations often strive to put live and local content on the air. Here’s how you can use Kickstarter to accomplish that.
Technology has freed up the time of today’s DJs, but most are now pulling double-duty at their station. Is this what they should be spending their time on? No…
To be a great jock in the internet age, you need to be able to connect with an audience both on the air and online. Here are the skills you will need.
Text message lists are the ideal way to engage with listeners when they are at your radio stations events, like concerts and promotions. Heres how to do it.
Your radio station probably already maintains an email database. Make sure these three key groups are part of it.
Your email servicer provider allows you to send several different types of email campaigns. Which should your radio station use? Here’s a guide.
Chances are, you already have people who market your radio station to listeners. But to maximize revenue, you need a second marketing team.
How to use your radio station’s website to generate better leads so your sales team can close more deals.
Need to keep up on pop cultures and current events for your radio show? Here are the ten websites every DJ should bookmark.
To ensure that your radio station is consistently producing quality blogposts as part of a strong content marketing strategy, use Online Content Calendar template.
Download this free white paper and learn how to use the power of the internet to build the audience for your radio morning show.